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What are SEO basic techniques?

Search Engine Optimization (SEO) is a crucial digital marketing strategy that involves optimizing your website to improve its visibility and ranking on search engines. In today’s digital world, SEO is a crucial part of any online marketing strategy. The basic techniques of SEO help you to create an effective SEO strategy that drives more organic traffic to your website. In this article, we will discuss some of the fundamental SEO techniques.

Keyword Research:

In order to optimize your website or content for search engines, it’s important to conduct keyword research. This involves identifying the specific words and phrases that your target audience is using when searching for information related to your topic or industry. You can use various keyword research tools like Google Keyword Planner, Ahrefs, SEMrush, and more to find relevant keywords. Once you have found the keywords, you can use them in your website’s content, meta descriptions, and title tags.

On-Page Optimization:

On-page optimization is a crucial aspect of search engine optimization (SEO) that involves optimizing individual web pages to improve their ranking on search engines. Some of the on-page optimization techniques include optimizing title tags, meta descriptions, header tags, and content. You should also use internal linking to help search engines understand the structure of your website.

Optimize Your Content:

Content is an essential element of SEO. You should create high-quality, unique, and engaging content that appeals to your target audience. To optimize your content, it’s important to use your keywords strategically throughout your writing. However, be careful not to overuse them, as this can come across as spammy and harm your search engine rankings. Additionally, make sure your content is well-organized and easy to read, with clear headings and subheadings to guide your readers through the text. You can use tools like Yoast SEO or Grammarly to help you with content optimization.

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In today’s digital age, where mobile devices are ubiquitous, having a website that is optimized for mobile viewing is essential for search engine optimization (SEO). Google has also started using mobile-first indexing, which means that Google crawls and indexes mobile versions of websites first. To optimize your website for mobile devices, you should use a responsive design, optimize images, reduce page load time, and use mobile-friendly pop-ups.

Site Speed:

Site speed is another crucial factor in SEO. A fast-loading website improves the user experience and helps your website rank higher on search engines. You can use tools like Google PageSpeed Insights, GTmetrix, or Pingdom to check your website’s speed. Some of the techniques to improve your site speed include reducing image sizes, using a content delivery network (CDN), and minimizing HTTP requests.

Link Building:

In the world of search engine optimization (SEO), link building is a crucial strategy for improving a website’s ranking. However, not all backlinks are equal, and you should focus on getting high-quality backlinks from reputable websites in your niche. Some of the link building techniques include guest posting, broken link building, and creating shareable content.

Social Media:

Social media can help you to reach a wider audience and drive more traffic to your website. Social media platforms offer a multitude of benefits for individuals and businesses alike. While social media is not a direct ranking factor in SEO, it can indirectly influence your website’s ranking by driving more traffic to your website.


These are some of the basic techniques of SEO that you should consider when creating an SEO strategy for your website. SEO is an ongoing process, and you should continually monitor your website’s performance and make necessary adjustments to improve your ranking on search engines. With the right SEO techniques and strategies, you can improve your website’s visibility, drive more traffic, and increase your online presence.


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